Advertising Association of France (AAF): Promoting Ethical and Responsible Advertising Practices

AAF stands for Advertising Association of France. It is a non-profit organization that represents the advertising industry in France. The association was established in 1946 and its mission is to promote and protect the interests of the advertising industry, as well as to ensure the ethical and responsible use of advertising.

The AAF has several objectives, including:

* Promoting the value of advertising to the economy and society
* Defending the rights of advertisers and agencies
* Encouraging the development of new advertising technologies and techniques
* Supporting the professional development of advertising professionals
* Promoting ethical and responsible advertising practices

The AAF also provides a range of services to its members, including training and education programs, networking events, and access to industry research and data. The association also works closely with other advertising industry organizations, such as the International Advertising Association (IAA), to promote the interests of the French advertising industry globally.