Breathing New Life into Existing Content: The Power of Reformatting

Reformats are a way to take an existing piece of content, such as a blog post or video, and repurpose it into a different format, such as a social media post or infographic. The goal of reformatting is to reach a wider audience or to present the information in a more engaging or accessible way.

For example, a company might take a long-form blog post about a new product and break it down into shorter, bite-sized social media posts that highlight key features and benefits. Or, they might take an infographic about the product's specifications and turn it into a series of short videos that showcase the product in action.

Reformatting can be a powerful way to breathe new life into existing content and reach a wider audience. By repurposing content in different formats, companies can extend the lifespan of their content marketing efforts and get more mileage out of their existing assets.