Perpetuating Negative Impact: How Companies Can Unintentionally Exacerbate Problems

Perpetuate means to keep something going or continuing for a long time, often in a cycle or pattern. It can also mean to cause something to continue or be repeated over time.
Example sentences:

* The family's wealth has been perpetuated for generations through careful financial planning and smart investments.
* The company's poor customer service has perpetuated a negative reputation, leading to declining sales and profits.
* The cycle of poverty is perpetuated by lack of access to education and job opportunities, making it difficult for people to break out of the cycle.

In the context of your sentence, "perpetuate" means to keep the negative impact of the company's actions going over time, causing the problem to continue or be repeated.