The History of Polaroid: From Innovation to Revival

Polaroid is a brand of instant film cameras and other photographic products that produce instant photographs. The company was founded in 1937 by Edwin Land, who developed the first instant camera that produced a print within minutes of taking a picture. The name "Polaroid" comes from the fact that the original camera used a polarized filter to produce the instant print.
The Polaroid brand became synonymous with instant photography and was popular in the 1960s and 1970s, especially among amateur photographers and families who wanted to capture memories quickly and easily. The cameras were known for their simplicity and ease of use, and they produced a unique, square-shaped print that became a hallmark of the brand.
Over the years, Polaroid has introduced many innovations in instant photography, including color film, automatic exposure control, and the iconic SX-70 camera, which featured a folding design and a built-in electronic viewfinder. However, with the rise of digital cameras and smartphones, the demand for instant film cameras declined, and Polaroid filed for bankruptcy in 2001.
In recent years, Polaroid has been revived as a brand by the Impossible Project, a company that produces instant film and cameras using vintage technology. The Impossible Project has released several new models of Polaroid cameras, including the OneStep 2 and the SX-70, which have been well received by photographers and enthusiasts of instant photography.