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Understanding Time On Web (TOW) Metrics for Improved User Engagement

TOW stands for "Time On Web" which is a metric used to measure the amount of time spent by users on a website or web page. It is often used as a measure of engagement and can be used to evaluate the effectiveness of a website or online content.

TOW can be measured in various ways, including:

1. Average Time on Page (ATOP): This measures the average amount of time spent by users on a specific web page.
2. Time on Site (TOS): This measures the total amount of time spent by users on a website during a specific time period.
3. Page Views per Visit (PV/V): This measures the average number of pages viewed by users during a single visit to a website.
4. Bounce Rate: This measures the percentage of users who leave a website after viewing only one page.

By analyzing TOW data, website owners and marketers can gain insights into how users are engaging with their content and identify areas for improvement to increase user engagement and satisfaction.

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