What are Repaints in Product Development?

Repaints are when a company changes the color or design of a product, but keeps the same product name and product number. This can be done for a variety of reasons, such as to update the product's appearance, to add new features, or to differentiate the product from previous versions.

For example, if a company releases a new version of a smartphone with a different color option, that would be considered a repaint. Similarly, if a company updates the design of a laptop with a new finish or material, that would also be a repaint.

It's important to note that repaints are not considered new products, and they do not receive a new product number. The product name and number remain the same, but the appearance of the product is updated.

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