What is a Trenchlet in Digital Marketing?

Trenchlet is a term used in the context of digital marketing and social media. It refers to a short, snackable piece of content that is designed to be easily consumable and shareable on social media platforms.

The word "trenchlet" is derived from the idea of a "trench," which is a long, narrow ditch or channel that is dug into the ground. In the context of digital marketing, a trenchlet is a small, bite-sized piece of content that is designed to be easily digestible and shared with others.

Trenchlets are often used as a way to quickly and easily share information or entertainment with others on social media platforms like Twitter, Instagram, and Facebook. They can take many forms, including short videos, memes, GIFs, and more. The key characteristic of a trenchlet is that it is short, snackable, and easy to consume and share.