What is AMP? Accelerated Mobile Pages Explained

AMP (Accelerated Mobile Pages) is an open-source framework developed by Google to improve the loading speed of web pages on mobile devices. The main goal of AMP is to provide a faster and more seamless user experience for mobile users, especially when it comes to content-heavy pages like news articles, blog posts, and product listings.

AMP achieves this by using a stripped-down version of HTML, CSS, and JavaScript that is optimized for mobile devices. This simplified markup and reduced page size allow web pages to load much faster, typically within 1-2 seconds. Additionally, AMP includes several other features such as:

* Caching: AMP pages are cached in Google's cache, which helps reduce the time it takes for pages to load.
* Prefetching: AMP pages can be prefetched in the background, so they are ready to display as soon as the user navigates to them.
* Lazy loading: Only the necessary resources are loaded as the user scrolls down the page, reducing the initial load time and improving performance.

By using AMP, websites can improve their mobile user experience, increase engagement, and potentially boost their search engine rankings. However, it's important to note that AMP is not a requirement for all websites, and there are other ways to optimize mobile web performance without using AMP.