What is Grazable Content and How Can You Use It to Engage Your Audience?

Grazable refers to content that can be easily consumed or scanned quickly, typically in small chunks. The term is often used to describe online content, such as articles, blog posts, or social media updates, that are designed to be brief and attention-grabbing. Grazable content is meant to be quickly digested and then moved on from, rather than being read in depth or studied thoroughly.

The term "grazable" is derived from the idea of grazing, or eating small amounts of food at a time. Similarly, grazable content is intended to be consumed in small bites, rather than being devoured all at once. This approach can be effective for reaching readers who have short attention spans or who are looking for quick information or entertainment.