Understanding Relatability: Why It Matters in Communication

Relatability refers to the degree to which a message, idea, or experience can be understood and related to by others. It is the ability of an individual to connect with something on a personal level, recognizing similarities and shared experiences. Relatability is important in communication because it helps to build trust, understanding, and empathy between people. When a message is relatable, it resonates with the audience and they are more likely to engage with it, share it, or take action as a result.

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