What is RTR in Email Marketing?
RTR stands for "Return to Sender". It is a term used in email marketing and online communication to indicate that an email has been undeliverable and has been returned to the sender.
When an email is marked as RTR, it means that the recipient's email server was unable to deliver the message, and the email has been bounced back to the sender's email server. This can happen for a variety of reasons, such as a misspelled email address, a non-existent email account, or a full inbox.
If you receive an RTR notification, it is important to investigate the reason for the bounce and make any necessary corrections to your email list or sending process to prevent future bounces.
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