Understanding the Three Circles of Project Stakeholders: A Framework for Success

Three-circle (also known as "three-circle model" or "3CM") is a framework used to analyze and understand the relationships between three key stakeholders in a project or initiative: the project sponsor, the project manager, and the end users. The three circles represent the different perspectives and priorities of each stakeholder group, and the intersections between them represent the areas where their interests align or conflict.

The three circles are typically labeled as follows:

1. Project Sponsor Circle: This represents the perspective of the person or organization that is financing and supporting the project. The sponsor's priorities include ensuring that the project is delivered on time, within budget, and to the desired quality standards.
2. Project Manager Circle: This represents the perspective of the person responsible for managing the project on a day-to-day basis. The project manager's priorities include ensuring that the project is well-planned, executed according to plan, and that all stakeholders are properly informed and engaged.
3. End User Circle: This represents the perspective of the people who will be using the output of the project. The end users' priorities include ensuring that the project delivers the desired outcomes and benefits, and that it meets their needs and expectations.

By understanding the different perspectives and priorities of each stakeholder group, project managers can better navigate the complex relationships between them and ensure that the project is successful.