Mastering the Art of Always Be Closing (ABPC) in Sales

ABPC stands for "Always Be Closing". It is a sales mantra that emphasizes the importance of constantly seeking out new business opportunities and closing deals. The idea behind ABPC is that salespeople should always be proactive and focused on finding new customers, rather than simply relying on existing ones.

The term "Always Be Closing" was popularized by the movie "Glengarry Glen Ross," in which a group of real estate agents are challenged to sell undesirable properties to unsuspecting buyers. The mantra has since become a widely-used phrase in sales and business circles, and is often used to motivate salespeople to be more proactive and aggressive in their pursuit of new business.

ABPC can be seen as both a positive and negative approach to sales. On the one hand, it emphasizes the importance of being proactive and taking risks in order to succeed. On the other hand, it can also be seen as overly aggressive and pushy, which can alienate potential customers and damage relationships. Ultimately, the key to successful sales is finding a balance between being proactive and being respectful of the customer's needs and boundaries.